North Carolina Wesleyan University (NCWU) is proud to announce a groundbreaking academic partnership with ARTLAB, the world’s largest IVF training center. This opens the door to one of the few undergraduate-level pathways in reproductive laboratory science in the United States.
This collaboration brings together NC Wesleyan’s student-centered academic experience and ARTLAB’s globally recognized laboratory expertise to create a new, hands-on educational opportunity in the rapidly growing field of assisted reproductive technology (ART). For students interested in science, healthcare, and life-changing innovation, this partnership represents a pathway few universities can offer.
Together, NCWU and ARTLAB are developing a series of credit-bearing academic and professional learning opportunities designed to prepare students for careers in reproductive science laboratories. While program details are still being finalized, the partnership is focused on delivering high-impact, experiential learning aligned with workforce needs and industry standards.
“We are excited to collaborate with North Carolina Wesleyan University on an initiative that expands access to formal education in reproductive science,” said Dr. Eva Schenkman, MS, PhD, Founder of ARTLAB. “By combining academic instruction with immersive laboratory exposure, we are creating a pathway that is both accessible and exceptional—one that reflects the future of this field.”
ARTLAB brings decades of applied experience training professionals in embryology and andrology, offering students exposure to real-world laboratory environments and techniques rarely available at the undergraduate level.
“This partnership reflects exactly what we strive to offer at NC Wesleyan—personal, practical, purpose-driven education,” said Dr. Joe Lane, Provost and Senior Vice President for Academic Affairs. “It creates new possibilities for students interested in science and healthcare while positioning the University at the forefront of an emerging and highly specialized field.”
Additional information regarding program structure, admissions, and enrollment timelines will be shared in the coming months.
New Partnership Expands NCWU Careers…
North Carolina Wesleyan University (NCWU) is pleased to announce a new partnership with Innatrix, an innovative biotechnology company committed to advancing agricultural and environmental solutions. This collaboration will significantly expand career development opportunities for NCWU students, particularly those pursuing studies in the sciences.
Through this partnership, NCWU students will gain enhanced access to real-world learning experiences, including guided tours of Innatrix’s laboratory facilities, professional engagement with industry experts, and exposure to biotechnology and agriscience career pathways. The partnership will create new avenues for students to participate in job shadowing, internships, mentorship opportunities, and discussions led by Innatrix professionals on topics ranging from industry trends to workplace professionalism.
Innatrix will also take part in academic events at NCWU, such as the University’s annual Science Symposium, further strengthening the connection between classroom learning and industry application.
Partnership Details
A highlight of this collaboration will be Dr. Li Jiarui, CEO of Innatrix, serving as a featured speaker at NCWU’s annual Student Symposium in April. This event provides students in environmental sciences and other majors with a platform to present their research across a wide range of academic fields. The Symposium has become a showcase for undergraduate scholarships, with many students achieving remarkable outcomes. For example, every student who completed the BIO325 Environmental Science course at NCWU in Spring 2022, 2023, and 2024 has had their research published, demonstrating the University’s commitment to rigorous, hands-on scientific research. Their work includes studies on the effects of pharmaceuticals and microplastics on freshwater snails, several of which have appeared or will soon appear in peer-reviewed scientific journals.
“This partnership represents a meaningful step forward for our students,” said NCWU Provost and Senior Vice President for Academic Affairs, Dr. Joe Lane. “By connecting academic study with hands-on experience in a cutting-edge industry, we are helping prepare our graduates for the demands of an evolving workforce.”
NCWU will continue to highlight Innatrix’s involvement through coordinated communications and collaborative initiatives, reinforcing the shared commitment to developing the next generation of scientific talent within the region.
“We’re excited about this partnership. Our scientists are committed to mentoring the next generation, giving them hands-on experience to develop solutions to the world’s pressing challenges,” said Innatrix CEO and President, Dr. Jiarui Li. “Together, we can make a greater impact on improving public health and feeding a growing population.”
Together, NCWU and Innatrix look forward to building a partnership that enriches student learning, strengthens the local workforce, and supports innovation in North Carolina’s growing biotechnology sector.
About Innatrix Inc.
Innatrix, Inc. (Research Triangle Park, NC) is redefining crop protection with a patented, target-based platform and over $4M in secured capital. Our environmentally friendly biologicals reach market faster, cut costs by up to 95% versus chemical pesticides, and reduce carbon footprint by 80–90%. By precisely targeting pathogens, we eliminate harmful off-target effects.
Wesleyan Donors Provide “Heaven Sent” Initiative
In the spirit of compassion, generosity, and belief in second chances, North Carolina Wesleyan University (NCWU) is proud to share the profound impact of a new Angel Donor Initiative supporting adult learners through the University’s Adult Professional Studies (APS) Scholarship Fund.
Over the past two weeks, the initiative, sparked by the generosity of NCWU supporters, has helped 13 adult students overcome financial barriers that threatened to derail their education. These timely gifts allowed students to pay current or future balances, register for upcoming courses, and remain on track toward graduation.
Over the past two weeks, the initiative, sparked by the generosity of NCWU supporters, has helped 13 adult students overcome financial barriers that threatened to derail their education. These timely gifts allowed students to pay current or future balances, register for upcoming courses, and remain on track toward graduation.
For many recipients, this support arrived at a critical moment. More than 75% of the students who were assisted had exhausted their federal financial aid eligibility due to life interruptions, prior enrollment attempts, or unforeseen hardships. Others were navigating deeply personal crises, including homelessness, the loss of a parent, recovery from a massive stroke, or job loss tied to a government shutdown.
“These gifts were not just scholarships; they were lifelines,” said Katie Farrell, Dean of Adult and Professional Studies. “They met students where they were and provided exactly what was needed at exactly the right time.”
Turning Deferred Dreams into Degrees
The immediate outcomes of the Angel Donor initiative are powerful and measurable:
- A Healthcare Administration student described the support as “Heaven-sent,” allowing her to complete the final course needed to graduate in May 2026.
- Multiple Educational Studies and Leadership students were able to overcome financial barriers. This funding not only prevented delays but also accelerated degree completion and career trajectories, allowing future educators to enter the classroom sooner, helping address critical workforce gaps in education across the region.
Stability During Life’s Hardest Moments
Some stories speak not only to academic persistence, but to human resilience:
- A Leadership student, also a retired grandmother, unexpectedly assumed custody of three grandchildren and experienced temporary homelessness. She used the funds to secure housing, cover tuition, meet basic needs, and create a modest holiday for her family.
- A Criminal Justice student experiencing homelessness was able to remain enrolled and complete her final credits.
- A police officer finishing a Criminal Justice degree received support during the loss of his father.
- A Leadership student, a recently elected Town Commissioner recovering from a massive stroke, was able to continue his education while focusing on recovery and community service.
While this summary highlights selected stories shared with permission, additional funds continue to be distributed to other deserving students whose privacy is being respectfully protected.
A Season of Hope
The Angel Donor initiative affirms NC Wesleyan’s unwavering commitment to adult learners, students who balance education with work, family, and life’s unexpected challenges. Through strategic, compassionate support, the University is proving that persistence paired with opportunity can change lives.
As the holiday season approaches, these gifts stand as a reminder that generosity can be transformational, not someday, but today.
NC Wesleyan extends its deepest gratitude to the Angel Donors whose belief in students made these life-altering moments possible.
NC Wesleyan Marks Historic 100% edTPA Success
North Carolina Wesleyan University (NCWU) is proud to announce a major achievement within its Teacher Education program: every NCWU student who submitted the edTPA assessment this semester earned a passing score, marking a 100% pass rate on one of the most rigorous teacher preparation assessments in the nation.
This milestone follows a 10-month institutional transition to edTPA, a nationally benchmarked performance assessment used to evaluate teacher readiness. Despite the challenges of implementing a new system, both traditional and Adult & Professional Studies (APS) students excelled—demonstrating the strength, resilience, and adaptability of Wesleyan’s future educators.
“Our students met an incredibly high standard, and they did it with determination, professionalism, and heart,” said Dr. Kelvin L. Spragley, Associate Professor of Education and Director of Teacher Education. “This accomplishment reaffirms that NC Wesleyan’s Teacher Education program is equipped to meet the needs of all learners and to prepare exceptional teachers for North Carolina’s classrooms.”
Dr. Joe Lane, Provost and Senior Vice President for Academic Affairs, emphasized the broader impact of this achievement on the region and state:
“Our Education faculty and students are truly building an extraordinary record. North Carolina Wesleyan University is committed to filling the much-publicized teacher shortage in our region’s public schools with inspiring and fully credentialed teachers who will raise the bar for classroom instruction in North Carolina.”
For some students, passing edTPA brings them one step closer to earning a clear North Carolina teaching license; for others—including Samantha Winstead, Grant Harrell, and Geovanni Dixon—it represents the completion of their final licensure requirement.
Dr. Spragley also recognized the collective effort behind the success, praising faculty and staff across departments who supported students throughout the demanding assessment process—from academic mentoring to technical assistance and data coordination.
Dr. Spragley praised not only the students’ perseverance but also the collaborative effort of faculty and staff who supported them throughout this demanding semester. He acknowledged:
- Dr. Hart for designing the internal edTPA infrastructure and supporting a dual-responsibility student;
- Drs. Brewer and Collins for guiding the first cohort, including APS students and those completing the Special Education portfolio;
- Dr. Gary and Mrs. Credle for serving as portfolio readers;
- Dr. Sundbom, Ms. McKinney, and Allen Meszaros from IT for hands-on assistance during the submission process—twice;
- Mrs. Lamm for her stewardship of edTPA data and communications.
“This semester stretched all of us,” Spragley noted. “But our shared commitment to excellence carried us through. As we celebrate this accomplishment, we also look ahead to next semester with optimism and a continued dedication to preparing great teachers.”
NC Wesleyan University congratulates its students, faculty, and staff on this exceptional achievement—a powerful testament to the University’s growing reputation for academic rigor, professional preparation, and student success.
Academic Honor Lists Announced for Fall 2025
North Carolina Wesleyan University’s Fall 2025 President’s Honor List and President’s List are issued at the end of the fall and spring semesters. To be eligible for inclusion, a student must carry a minimum of 12 semester hours on the “A-F” grading system, with no grades of “INC.” A student must attain a 3.75 grade point average with no grade below “C” for the President’s Honor List and a 3.25 grade point average with no grade below “C” for the President’s List for the semester. Congratulations to these students for an outstanding academic year!
To view entire Honor Lists for Fall 2025, visit ncwu.edu/academics/academic-honors
Provost Dr. Joe Lane expressed his pride in the students’ accomplishments, stating, “Our Presidents List honorees have displayed outstanding academic efforts inside the classroom. Their dedication and hard work are truly commendable, and we are confident that they will continue to excel in their future endeavors.”
North Carolina Wesleyan University remains committed to fostering an environment of academic excellence and leadership. We are proud to stand alongside these students to recognize and celebrate their achievements.
NCWU Announces Transformative Enhancements for 2026
As North Carolina Wesleyan University prepares to welcome a new year, the University is proud to announce a wide range of exciting updates, expanded programs, and student-centered initiatives designed to meet the evolving needs of today’s learners, whether they are recent high school graduates, working professionals, or global scholars. With a renewed commitment to accessibility, innovation, and lifelong learning, Wesleyan is positioning itself as the region’s premier institution for flexible, affordable, and high-impact education.
Empowering Adult Learners Through Expanded APS Offerings
Many working adults don’t realize just how many pathways exist at Wesleyan to elevate their careers, switch industries, or complete a long-term educational goal. Through our Adult Professional Studies (APS) programs, students can choose from 10 flexible degree options, including Nursing (RN to BSN), Business, Education, Leadership, Supply Chain Management, Psychology, Criminal Justice, and more—each designed specifically for busy adults balancing work, family, and life.
Wesleyan also offers career-boosting certificates that can make an immediate difference in earning potential and workplace advancement. With as few as six courses, certificate completers can gain industry-relevant skills without committing to an additional full degree. These certificate credits can also be applied toward formal undergraduate or graduate degree programs, offering students a flexible pathway to continue their education if they choose. Additionally, the learning outcomes from select certificates may qualify students to apply or test for specific professional certifications not administered by North Carolina Wesleyan University.
“Many adults assume they need to start over,” said Katie Farrell, Dean of Adult and Professional Studies. “But at Wesleyan, you can upgrade your skills, gain confidence, and increase your value in the workplace in months, not years.”
Affordability: More Possible Than Ever
Another major misconception is that further education is financially out of reach. Wesleyan is committed to breaking that barrier. With scholarships, financial aid, employer partnerships, and personalized financial counseling, most students discover that earning their next credential is far more affordable than they imagined.
New this year is Wesleyan’s Refer-A-Friend Tiered Scholarship Program strictly for Adult and Graduate programs, offering up to $500 per referral with no limit to the number of referrals:
- Completed Application: $50
- Enrolled Student:
- 1st referral: $100 scholarship
- 2nd referral: $250 scholarship
- 3rd referral and beyond: $500 each in scholarship
This program not only rewards current students but also empowers them to actively support friends, colleagues, and family members looking to advance their careers.
Wesleyan Works: A Seamless Pathway from Community Colleges
Wesleyan continues to strengthen its partnerships across North Carolina with the Wesleyan Works Program, offering guaranteed admission for community college students who complete their associate degree. Participants enjoy Wesleyan benefits from day one, including transfer credit maximization, academic advising, and affordability support – making the transition to a bachelor’s degree smoother and more cost-effective than ever.
Reimagining Student Success for Traditional Students: Introducing the COMPASS Center
In addition to the enhancements for adult and professional students, Wesleyan is elevating the on-campus experience for traditional students by rebranding and relocating the Student Success Center to the Career and Opportunity Mentorship for Personal, Academic, and Student Success (COMPASS) Center.
The COMPASS Center marks a modern, holistic approach to student development. Integrating academic advising, first-year transition programs, leadership training, career readiness, and inclusive learning support, COMPASS equips students not just to succeed in the classroom but to design meaningful, purpose-driven lives.
“Our mission is simple,” Anne Aichele, Program Director, shared. “We want every student to explore, define, and design their academic, personal, and professional journey with confidence.”
Students will gain familiarity with this change when they return in January, but a full launch will take place for the 2026-2027 academic year.
Advancing Global Education: International Services Realigned for Excellence
To strengthen support for Wesleyan’s growing international community, International Student Services will now transition under the leadership of Dr. Oscar Rodriguez. Dr. Rodriguez’s extensive experience with PDSO/DSO operations, along with his bilingual fluency and deep commitment to compliance and cultural care, positions him as an exceptional advocate for global students.
“These enhancements demonstrate our dedication to positioning each department for maximum impact,” said University leadership. “Our priority is always student success – from local adult learners to students joining us from around the world.”
A Call to the Community
As Wesleyan continues to grow, innovate, and serve its region, the University invites local professionals, employers, adult learners, and community members to explore how Wesleyan can support their next chapter. Whether you want to advance in your career, change fields, finish a degree, or simply open new doors, there’s a place for you at Wesleyan—and we’re ready to help you begin.
In return, we welcome our community to partner with us in shaping the next generation of talent. Local businesses and organizations can make a powerful impact by offering internships, job-shadowing experiences, course-based project collaborations, mentoring opportunities, guest speaking, and other forms of professional engagement. These partnerships not only strengthen Wesleyan students’ real-world readiness, but also help employers build strong pipelines of skilled, motivated graduates who are eager to contribute to the regional workforce.
Together, we can build a stronger, more connected community—one where education and opportunity thrive side by side.
Whether you want to advance in your career, change fields, finish a degree, or simply open new doors, there’s a place for you at Wesleyan, and we’re ready to help you begin.
Interested in learning more?
Visit our website or contact our admissions team to explore programs, certificates, scholarship opportunities, and upcoming enrollment dates.
Why Wesleyan Still Matters
In a world that is changing faster than ever, one thing remains constant: the importance of education that is personal, purposeful, and practical. For nearly seven decades, North Carolina Wesleyan University (NCWU) has stood as a cornerstone of opportunity in our community, offering students of all backgrounds a chance to learn, grow, and build brighter futures right here at home.
As Wesleyan celebrates its 69th year, we are reminded that being a university isn’t just about classrooms and degrees, it’s about people. It is about helping each student find their place, their passion, and their purpose. At NCWU, we pride ourselves on offering a personalized, holistic experience that meets students where they are, whether that means starting with a short-term certificate, pursuing a professional enhancement program, or committing to a four-year degree. Every student’s journey looks different, and we believe that is something to celebrate.
We are also proud to be leaving a legacy of lifelong learning. From first-generation students to adult learners returning to finish their degrees, Wesleyan continues to be the hometown hub for education, one that grows and evolves with the needs of our community.
Growth and Adaptation
And wow do we continue to grow! With the launch of programs like our Bachelor of Science in Nursing and the School of Health Sciences, Wesleyan is answering the call to prepare the next generation of healthcare professionals. Our commitment to excellence is being recognized. Our recent U.S. News and World Report rankings are the highest they have been in a decade, and initiatives like the Bishop Mentoring Alliance are helping students connect their education to real-world guidance and mentorship.
As times evolve, so do we. Wesleyan is committed to progressing with the ever-changing world, equipping students with the knowledge and tools they need to succeed in today’s workforce. From integrating artificial intelligence (AI) and digital literacy into our curriculum to offering real-world learning experiences through internships and innovation-driven programs, we are preparing our graduates to thrive in a technology-focused and globally connected society.
Accesible and Affordable
What makes Wesleyan truly special, though, is our promise to make education accessible and affordable. We believe quality learning should never be out of reach, and through scholarships, flexible learning options, and dedicated support systems, we are making that belief a reality every day.
So why does Wesleyan still matter? Because we are more than a university, we are your local pathway to success, your partner in growth, and your neighbor in lifetime learning. Whether you are earning your first degree, changing careers, or simply exploring a passion, Wesleyan is here for you, rooted in tradition, ready for the future, and committed to helping you reach your goals.
NCWU Hosts Veterans’ Day Salute
North Carolina Wesleyan University (NCWU) proudly hosted its annual Veterans Day Celebration in the heart of campus on November 11, honoring the brave men and women who have served in the United States Armed Forces. The ceremony was a moving tribute filled with gratitude, reflection, and unity.
The event began with a Flag Ceremony conducted by the Army ROTC Pirate Battalion from East Carolina University, followed by NCWU student and military dependent, Steven Fiscante, who led the audience in the Pledge of Allegiance. NCWU student, MarQuayla Garrett, delivered a stunning rendition of the National Anthem, setting the tone for a morning of reverence and pride.
Rev. Edwin Ferguson, NCWU Chaplain, led attendees in a heartfelt prayer, followed by welcoming remarks from Aaron Pait, U.S. Marine Corps veteran and NCWU student. Pait reminded the audience of the deeper meaning of the day, sharing, “Memorial Day is when we pause to honor those who died in service. Today we honor the service itself, and everyone who answered the call. Today makes room for the whole person, not just the uniform.”
He encouraged those in attendance to truly engage with the day, saying, “Don’t just observe today — engage with it. Sit down with a veteran. Ask what service meant to them and what it still means. And then ask yourself: what does it take to remain worth defending?”
Christopher S. Cash Memorial Scholarship Recipients
During the ceremony, Leah Hill, NCWU Director of Financial Aid, recognized the Christopher S. Cash Memorial Scholarship recipients, Samuel Church and Anthony Conner. This scholarship honors the legacy of NCWU alumnus Captain Christopher S. Cash (‘93), who was mortally wounded while leading his platoon in Iraq. His memory continues to inspire future generations of Wesleyan students to lead with courage and compassion.
Guest Speaker – Dr. Kelvin Spragley
The program concluded with remarks from Dr. Kelvin Spragley, NCWU’s Director of Teacher Education and Chief Diversity Officer, and a veteran of the United States Army. In his stirring address, Dr. Spragley reminded all in attendance that the service of veterans extends beyond the battlefield—it is rooted in the defense of our nation’s ideals.
He reflected, “Veterans do not swear an oath to defend a person, a party, or a policy. They take an oath to defend the Constitution of the United States. Their loyalty is to the principles that form the foundation of our democracy — liberty, justice, equality, and the rule of law.”
Dr. Spragley emphasized that true patriotism is not blind obedience, but “courageous love — love that tells the truth and seeks to correct what is wrong while preserving what is right.” He concluded by calling on all Americans to honor veterans not only with words, but with action:
“Veterans have done their part to defend that ‘we’ in ‘We the People.’ Now it’s our turn to make sure that ‘we’ truly means everyone. So today, let us say not only ‘thank you for your service,’ but also ‘we will continue your mission.’ We will stand for justice, for freedom, and for the principles that define this great but imperfect nation.”
North Carolina Wesleyan University remains committed to supporting veterans, active-duty service members, and military-affiliated students as a proud Military Friendly® Gold Top 10 School. The Veterans Day Ceremony reflects Wesleyan’s dedication to recognizing service and fostering a campus community rooted in gratitude and respect.
NCWU Students Receive $40,000 in Scholarships
North Carolina Wesleyan University (NCWU) proudly hosted a Scholarship Appreciation Luncheon, bringing together Rotary leadership, Tackle the Tar organizers, and the Wesleyan students whose lives have been directly impacted by their generosity. This year, $40,000 in scholarships was awarded to NCWU students through proceeds from Tackle the Tar — marking another year of transformative community investment in local education.
Fourteen students were recognized as scholarship recipients: Caleb Allen, Emory Bunn, Aliyah Cooper, Victoria Dickens, Jaycie Hadnott, Aafrah Hasan, Shawanna Hyman, Natalie Messer, Tarnisha Ricks, Shala Wade, Sharon Whitaker, Danitha Williams, Aidan Willis, and Chemar Zeigler.
The luncheon opened with a welcome from Ashton Bunn ’26, followed by a blessing from Mark Hinson, Vice President of Advancement. Students and staff then shared reflections on the impact of Tackle the Tar, underscoring how financial support has eased the burden of higher education and strengthened their commitment to achieving personal and professional goals.
Robbie Davis, Rotary President and longtime champion of Tackle the Tar, delivered heartfelt remarks about the importance of keeping talent in the region.
“We need our young people to stay in Nash County, further their education, and give back to the community,” Davis shared. “Find the things you enjoy doing. Rotary develops leaders — consider joining us. Our club is very proud of each of you and what you are accomplishing.”
In closing, NCWU President Dr. Evan D. Duff expressed gratitude for the partnership and the opportunities it creates.
“I am grateful that both traditional and adult students can benefit from these scholarships,” Duff said. “Our recipients are already making meaningful contributions, and I know they will continue to do so. The Rotary’s support is helping shape the next generation of leaders.”
Through Tackle the Tar and the unwavering support of the Rocky Mount Rotary Club, students at North Carolina Wesleyan University continue to gain access to life-changing educational opportunities — strengthening both their futures and the future of the region.
NCWU BSA Induction Ceremony
North Carolina Wesleyan University (NCWU) recently hosted its annual Black Student Association (BSA) Induction Ceremony, a powerful evening celebrating leadership, unity, and cultural pride. With more than 75 attendees, the event brought together students, faculty, and community members to honor diversity, inclusion, and the shared strength of the Wesleyan community.
Dr. Patricia Brewer, Professor of Education, Coordinator of Special Education, and BSA Advisor, reflected on the evening, stating:
“The rich heritage and the themes of diversity, equity, inclusion, community, and sense of belonging permeated the program. The inspirational poems, messages, and songs were mesmerizing. Take the challenge to work collaboratively and become one team with all the different groups in the Wesleyan community. Stay connected and engaged.”
The ceremony opened with messages of encouragement and leadership from Joylette Whitaker, NCWU President Dr. Evan D. Duff, Dr. Brewer, and BSA President Deon Bailey. Students and faculty shared words of inspiration throughout the evening, including Taylor Boulware, Makaela Stanley, Ivy Joy Chelagat, Dr. Gabriel Onabote, Dr. Katrina Sweet, and Pastor Ricky Hodge, who performed an uplifting song that set the tone for the celebration.
Dr. Kelvin Spragley, Chief Diversity Officer, shared remarks on the importance of representation and belonging, followed by Zyaire Webb, an ECU student activist, who presented the Students’ Challenge—encouraging members to lead with purpose and integrity.
The highlight of the evening was the Pinning Ceremony, symbolizing each inductee’s connection to a community of peers dedicated to embracing and celebrating cultural identity. The inductees also received certificates.
This year, forty new members were inducted into the organization, each committing to uphold BSA’s mission:
“NCWU’s BSA seeks social justice and an equitable system that affirms that Black Lives Matter and actively commits to humanity and inclusiveness for all people.”
The association’s vision continues to guide its work—promoting campus-wide educational and cultural awareness while fostering understanding and appreciation of Black culture across the Wesleyan community.
The BSA Induction Ceremony stands as a reminder of NCWU’s ongoing dedication to celebrating diversity, nurturing belonging, and empowering students to lead with empathy and purpose. Inductions and participation are inclusive of all students of all races ad backgrounds.
