NC Wesleyan and Capitol Broadcasting Company Team up

ROCKY MOUNT, NORTH CAROLINA – North Carolina Wesleyan University (NCWU) has established a new partnership with Capitol Broadcasting Company (CBC) for students to gain practical, hands-on experience through job shadowing and internship opportunities. CBC is the parent company of the Durham Bulls, the Coastal Plain League and the Holly Springs Salamanders, among other companies. As part of this exclusive agreement, CBC will provide opportunities for NCWU Sports Administration majors to learn the business of sports firsthand.

This partnership will expand career development opportunities for NCWU students through learning about event venue management, ticket and sponsorship sales, enhancing the customer experience and the business aspects of running a successful sports venue. As part of NC Wesleyan’s Practical Skills Academy, a CBC baseball professional will offer their expertise as part of a scheduled class or discussion panel event.

“This exciting opportunity will expose our Sports Administration students to the real-world aspects of sports facilities, programs and businesses. The skills that they develop through job shadowing and internships will prepare them to be competitive candidates in their professional careers,” stated Dr. Robin Pietryk, Assistant Professor and Program Coordinator of Sports Administration.

“We are thrilled to partner with NC Wesleyan University, a sports-minded academic institution that shares our commitment to developing young talent and promoting excellence both on and off the field,” said Chip Allen, Commissioner of the Coastal Plain league. “This collaboration represents a unique opportunity for the Coastal Plain League to expand its reach and impact, while providing student-athletes with a pathway to success in sports and beyond.”

North Carolina Wesleyan University will also provide CBC employees with professional development opportunities and reduced tuition for employees who want to further their education, whether it’s undergraduate or graduate work, or through a certificate program at NCWU. CBC employees will also receive at least one professional development opportunity per year at no cost.

“This partnership demonstrates our continued commitment to providing our students with a practical and purpose-driven education,” said Dr. Joe Lane, Provost and Vice President of Academic Affairs. “By working alongside employees at high-profile companies, these students are developing valuable contacts for their lives after Wesleyan.”

Future internship and job shadowing opportunities will be offered to students in Sports Administration, Marketing, Accounting and other related fields.

About Capitol Broadcasting Company (CBC)
CBC is a bold, future-thinking company, transforming media, entertainment & communities. Locally-owned and community-focused, CBC emphasizes excellence, integrity and teamwork in everything it does. CBC owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality in Durham; the Coastal Plain League and The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC. To learn more, visit

About North Carolina Wesleyan University

North Carolina Wesleyan University (NCWU) is a small, private Methodist-affiliated institution with a liberal arts-based core curriculum that prepares students for professional advancement, life-long learning and responsible participation in their communities. NCWU offers liberal arts, professional and graduate degree programs for traditional, transfer and working-adult students. The skills cultivated by faculty and built into the curriculum include critical thinking and reflection, communication, collaboration, and information technology. North Carolina Wesleyan University delivers education that is personal, practical and purpose-driven. Personal…through mentoring and the connections that are provided. Practical…by helping students develop lifelong skills. Purpose-driven…by helping them fulfill their purpose in life. With students from all over the United States and more than 40 different countries, the University has immense cultural diversity. To learn more, visit and follow on Facebook, Twitter, LinkedIn, TikTok and Instagram.

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