North Carolina Wesleyan University (NCWU) is excited to announce the return of its annual Rock the Mount celebration, an honored tradition that marks the official start of the academic year and warmly welcomes incoming students to campus and the local community. Sponsored this year by First Carolina Bank, the event will take place from 11:00 a.m. to 2:00 p.m. on Monday, August 17 – the day before fall classes begin.
Held each fall, Rock the Mount is a vibrant, high-energy event featuring local businesses, nonprofits, churches, and campus partners who line the heart of campus with booths, giveaways, and smiles. It’s a chance to showcase community offerings while connecting with students who are new to the area and eager to get involved.
Maxie T. Coker, Jr, Senior Commercial Banking Officer, and Elizabeth Overton, Team Support Specialist for First Carolina Bank, share, “First Carolina Bank greatly values our relationship with North Carolina Wesleyan University and looks forward to continuing this partnership for many years to come. Rock the Mount is a fantastic event that connects the local community with the university’s students and creates a meaningful shared experience for everyone involved. We’re excited to make 2026 the best year yet!”
What to Expect:
The day begins with a signature Wesleyan tradition: the Bishop Tunnel. Hundreds of new students take part in this spirited rite of passage as they walk through a tunnel of applause, cheers, and encouragement from returning students, faculty, staff, alumni, and community members. At the end of the tunnel, they’re greeted personally by President Dr. Evan D. Duff and his wife, Marcy, then proceed toward a vibrant festival of tents, music, and engagement opportunities.
Vendor spaces are in high demand, with limited spots available. If you wish to have your spot secured for this event, contact Elliott now! Local restaurants, coffee shops, service providers, churches, and nonprofits are encouraged to participate. Whether you’re an automotive shop (freshmen can have cars on campus!), a local café, or a church seeking new connections, this is a unique chance to reach a new audience of potential customers, volunteers, interns, or even future employees.
This year’s entertainment will include DJ 3two1, along with a variety of food trucks offering local flavor, including:
- Three Boys Catering (Alumni Owned)
- Minnie’s Food and Thingz
- Sweet P’s Galaxy Lemonade
- CPS Catering
- Shawarmalicious
- Fairy Tale Concessions
- Carolina Icee
- Taquria La Lupita
Vendor Information:
- NCWU will provide a 6-foot table.
- Vendors should bring a tablecloth.
- Tents (up to 10’x10’) are optional but recommended for shade.
- Giveaways are not required but encouraged to boost engagement.
- Participation is free, but space is limited.
Registration Deadline: Friday, July 31. Early registration is encouraged.
Sign Up Here: Rock the Mount Vendor Link
Join us in making a memorable first impression and welcoming the NCWU Class of 2030 in style! For more information, contact Elliott Smith at esmith@ncwu.edu.
Meet NCWU’s 2026 Commencement Speaker: Jessica Harrison ’10
North Carolina Wesleyan University (NCWU) will proudly celebrate its 62nd Spring Commencement Ceremony on Saturday, May 2, 2026, honoring the academic achievements of more than 330 graduates as they complete their Wesleyan journeys and prepare for lives of leadership, service, and purpose.
The ceremony will bring together graduates, families, faculty, staff, alumni, and community members for one of the University’s most meaningful traditions. Commencement serves as both a celebration of student accomplishment and a reflection of NCWU’s commitment to personalized education, mentorship, and community engagement.
“This moment represents years of perseverance, growth, and hard work by our students,” said Dr. Evan D. Duff, President of North Carolina Wesleyan University. “Commencement is not only a milestone for our graduates, but also a celebration for the families, faculty, and mentors who supported them along the way. We are incredibly proud of the Class of 2026 and excited to see the impact they will make in their communities and professions.”
Meet the Speaker
This year’s keynote address will be delivered by Jessica Daniels Harrison ‘10, a dedicated public servant, civic leader, and proud NCWU alumna. Harrison currently serves as Mayor of the Town of Zebulon, North Carolina, making history as the first woman elected to the role. She was initially appointed to the Town’s Board of Commissioners in February 2022 and later elected by the community in November 2023 as commissioner before being elected mayor in November 2025.
As mayor, Harrison is recognized for her strategic leadership, commitment to inclusive governance, and advocacy for initiatives that strengthen families, promote economic development, and engage youth. Her leadership extends beyond local government through her service as Regional Director for the National Black Caucus of Local Elected Officials and Assistant Secretary for the North Carolina Black Elected Municipal Officials. In 2024, she was honored with the 40 Under Impact Award by the National League of Cities.
Harrison is also the Founder and CEO of She Is ME, LLC, an organization focused on empowering women to recognize their potential, overcome stereotypes, and actively engage in their communities. Alongside her husband, she owns and operates The Harrison Institution, Inc., a nonprofit leadership development firm. Together, they also serve as Care Pastors at Life Worship Center in Raleigh.
A graduate of North Carolina Wesleyan University, Harrison earned her bachelor’s degree in psychology before completing a Master of Education in Educational Leadership at Concordia University. She is a proud member of Zeta Phi Beta, Inc., and considers her greatest roles to be wife to Tory and mother to TJ, Tyler, and Jordyn. Guided by her faith and the scripture Matthew 7:12, Harrison approaches leadership with integrity, compassion, and commitment to building strong, resilient communities.
The 2026 Spring Commencement Ceremony promises to be a meaningful celebration of achievement, reflection, and new beginnings, honoring the Class of 2026 as they step forward to shape the future.
